Let’s define your brief
The closer we define the edges of what you want from your product photos, the better your final collection.
It doesn’t have to be complicated but it does help to clarify the following:
What you like
What you dislike (often overlooked)
Best product features
Least exciting elements
Unique selling points over your competition
How the images link with your brand
Exactly how the images will be used
The more we decide in advance the more usable images we’ll have in our collection. And over time, shoot after shoot, we’ll create a practical library of gorgeous product photos.
Final collection of product photos
Using product photos for social media
Because our brief was clear our final product photo collection is just a matter of creating the social media posts using the images we shot.
In this case, we have created a website homepage, four Facebook socials and three Instagram posts.
And there are plenty more options for social posts to create an ongoing advertising campaign with a variety of messages which can be tested for effectiveness.
Website homepage
The website homepage.
Focus: continues the brand theme and promotional campaign.
Facebook content
Facebook banner
Landscape Facebook post, animated.
Focus: Promotion.
Landscape Facebook post, animated.
Focus: Product features.
Facebook story.
Focus: product features.
Instagram content
Animated instagram post.
Focus: product features.
Instagram post.
Focus: product features.
Instagram reel or story, animated.
Focus: product features.
